Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
ChargeAds, an ad technology provider that was founded in 2012, this week launched a demand-side platform (DSP), dubbed Oscar. The platform is geared for … Read the whole story
Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku … Read the whole story
Ensighten has acquired TagMan for an undisclosed sum. The company believes that acquiring the London-based company will allow it to take on Adobe's marketing … Read the whole story
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develops geolocation technology for mobile devices, allowing retailers to communicate with consumers at … Read the whole story
As rumored, Apple on Tuesday quietly rolled out a cheaper, 8-gigabit version of the iPhone 5C outside the U.S. The move appears to be … Read the whole story
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story