by Gavin O'Malley
Tumblr has struck a major ad partnership with Viacom ahead of this year's upfronts. Per the exclusive deal, Tumblr plans to host content from … Read the whole story
by Sarah Mahoney
A key problem is that 71% of consumers expect to be able to view in-store inventory online. And it's important to them, with 39% … Read the whole story
by Wendy Davis
Disney's Marvelkids.com continues to run afoul of regulations governing children's privacy, the advocacy group Center for Digital Democracy says in a new Federal Trade … Read the whole story
by Mark Walsh
Yahoo is launching a gaming distribution portal called the Yahoo Games Network. To that end, the company has already lined up partnerships with developers, … Read the whole story
by Steve McClellan
The real-time interactive digital signage firm impressed the judges and won the popular vote at the 4A's Los Angeles conference as well, although questions … Read the whole story
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by Tyler Loechner
Lenovo this week tapped Unified as its social-marketing platform of choice for programmatic buying. The two companies have worked together in the past, including … Read the whole story
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by Tyler Loechner
TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. The … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Oh, video, what can't you do? Every dawn brings a new report on video's capabilities, it seems. Video can brand, it can drive ROI, … Read the whole story