AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born from the company's existing ad tech stack. IPG Mediabrands has signed on as … Read the whole story
"The New York Times" will introduce two new digital subscription offers as part of a tiered subscription plan beginning April 2, along with a … Read the whole story
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The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story
Ad platform ReactX on Wednesday announced the launch of a new platform for buyers that will enable them to build "high impact, custom premium" … Read the whole story
Lithium Technologies is buying Klout, the social marketing firm is expected to announce on Thursday. An acquisition price could not be confirmed on Wednesday, … Read the whole story
Actress Cindy Lee Garcia is asking a federal appellate court to hold Google in contempt for allegedly allowing the film "Innocence of Muslims" to … Read the whole story
Continuing to expand beyond U.S. borders, Foursquare has enlisted IMS Internet Media Services to establish a more profitable presence in Latin America. IMS plans … Read the whole story
King Digital, maker of the hugely popular "Candy Crush Saga" game, was hardly treated like royalty in its public trading debut. The company's stock … Read the whole story
Dentsu Media Creative Content will seek partnerships with local media and entertainment companies to produce programs that resonate culturally within targeted markets. Read the whole story
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the … Read the whole story
