by Gavin O'Malley
Just months after giving iVillage notice, NBCUniversal is ditching DailyCandy and Television Without Pity. Unlike iVillage, which NBCU said would live on as part … Read the whole story
by Gavin O'Malley
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying a new app-promoting ad unit. Once clicked, the units will take users to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You can now buy media in hundredths of a second, so why not make the ad creative reflective of trending data such as likes … Read the whole story
by Wendy Davis
A federal judge has tentatively approved Google's controversial $8.5 million settlement of a class-action lawsuit alleging that the company violated its privacy policy by … Read the whole story
by Sarah Mahoney
"Social media is becoming a significant source of traffic across the Internet, as consumers increasingly use sites like Facebook, Pinterest or YouTube more as … Read the whole story
by Tanya Gazdik
"Get them while they're young." It's a maxim that companies and marketers have long held dear. A series of studies shows just how far … Read the whole story
by Larissa Faw
It's the second deal that SapientNitro has done for a creative agency this year, following its January acquisition of multicultural specialist La Comunidad. Read the whole story
COMMENTARY
by Brian Wieser
The notion that media owners might sell media directly to brand marketers on a widespread basis has always seemed improbable to us. Google's rise … Read the whole story