by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
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by Wendy Davis
Google is asking the Supreme Court to decide whether the company potentially violated the federal wiretap law by collecting payload data -- including emails, … Read the whole story
by Tyler Loechner
AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story
by Mark Walsh
Mobile users are spending more time than ever with apps, according to a new study. The report from app analytics and advertising firm Flurry … Read the whole story
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by Wendy Davis
An appellate panel has cleared Google of contempt charges stemming from allegations that it allowed "Innocence of Muslims" to reappear on YouTube. The order … Read the whole story
by Tyler Loechner
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
by Gavin O'Malley
Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story
by Mark Walsh
Yahoo appears to making a fresh push to challenge YouTube's supremacy in online video as rumors about potential acquisitions and other deals heat up. … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story