by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
by Gavin O'Malley
With the help of NBC Universal Television and New Media Distribution, Hulu is refreshing its library with all prior seasons of "The Mindy Project," … Read the whole story
by Wendy Davis
A federal judge has signed off on PointRoll's settlement of a class-action lawsuit stemming from allegations that it circumvented Safari users' no-tracking settings. Read the whole story
by Steve McClellan
OMD has won the PetSmart media planning and buying assignment after a review, the agency has confirmed. The client's media account was previously handled … Read the whole story
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by P.J. Bednarski
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is acquiring Big Frame, another YouTube network of more than 300 channels,for $15 … Read the whole story
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by Gavin O'Malley
The social-marketing space is little less crowded now that Mass Relevance has agreed to merge with Spredfast. Taking the Spredfast name, the two firms … Read the whole story
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by Mark Walsh
London-based mobile marketing agency Somo on Wednesday announced securing $5.5 million in in follow-on funding from MMC Ventures and other private investors. Read the whole story
by Tyler Loechner
Centro's SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgraded its software to allow advertisers to buy online video via real-time bidding … Read the whole story
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by Laurie Sullivan
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google said Wednesday that the type of campaign advertisers use to create and manage product listing ads (PLA) on the back end will transition … Read the whole story
COMMENTARY
by Mark Walsh
Among the initial wave of companies embracing iBeacon is mobile shopping platform InMarket. With its iBeacon system up and running, the company today named … Read the whole story