by Mark Walsh
Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story
by Mark Walsh
Vine and Instagram have become the social marketing tools of choice when it comes to short-form video. The two are often mentioned together, as … Read the whole story
by Larissa Faw
Speaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, … Read the whole story
by Tyler Loechner
Mobile ad platform TapSense on Wednesday announced it has created a fund to coax mobile publishers to use real-time bidding (RTB) to sell their … Read the whole story
by Wendy Davis
Ride-sharing service Lyft was hit with a potential class-action lawsuit for allegedly running an "aggressive marketing campaign" that sends people unwanted SMS messages. The … Read the whole story
by Laurie Sullivan
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 135% compared with the prior year. Mobile search advertising contributed 25% to the … Read the whole story
by Karlene Lukovitz
The aim is very much in earnest: To encourage consumers around the world to sign a petition (hosted on Change.org) that will be sent … Read the whole story
COMMENTARY
by Daryl McNutt
With marketers constantly struggling to reach audiences across devices, it is becoming increasingly important to understand the ins and outs of cross-screen advertising. While … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers concentrate on analyzing consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and … Read the whole story