by P.J. Bednarski
Ending just a week of speculation, CBS today announced that Stephen Colbert, host of "The Colbert Report" on Comedy Central, will succeed David Letterman … Read the whole story
by Wendy Davis
The Federal Trade Commission has approved Facebook's $19 billion acquisition of messaging service WhatsApp, but is warning the social networking service that it can't … Read the whole story
by Gavin O'Malley
SocialCode, for one, is rolling out Post Predictions -- a new service the company claims can predict the lifetime reach and engagement of organic … Read the whole story
by Gavin O'Malley
Fired up for the upfronts, BuzzFeed wants to help TV networks drive audiences to specific shows. A new "Social Tune In" program, which the … Read the whole story
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by Mark Walsh
Facebook's crusade against spam content continues, with the social network announcing additional steps to improve the quality of what people see in the news … Read the whole story
by Tyler Loechner
The aftershocks of the Media Rating Council's recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, … Read the whole story
by Mark Walsh
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook appears to be pushing the messaging function out of its main app and into the Messenger app exclusively. Gee -- Facebook forcing its … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Just 22% of consumers trust emails from companies or brands, 13% trust ads on Web sites, and only 32% trust ads in any channel, … Read the whole story