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by Tyler Loechner
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
by Wendy Davis
Blogs devoted to disseminating information to the public are entitled to the same rights in libel cases as mainstream media companies, a Florida appellate … Read the whole story
by Mark Walsh
Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking … Read the whole story
by Tyler Loechner
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
by Larissa Faw
The agency known for its shopper-marketing expertise is changing its name from Mars Advertising to The Mars Agency. It's also extending its focus beyond … Read the whole story
by Laurie Sullivan
Advertisers are getting better at connecting with potential and existing customers through search and social campaigns, even on mobile. Marketers spent 26% of budgets … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold … Read the whole story
COMMENTARY
by Mark Walsh
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to … Read the whole story
COMMENTARY
by Bill Jennings, Op-Ed Contributor
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story