by Gavin O'Malley
What's next for Facebook now that it has facilitated nearly every virtual connection possible? Connecting people in the real world. Facebook plans to add … Read the whole story
by Laurie Sullivan
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
by Mark Walsh
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
by Wendy Davis
A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR … Read the whole story
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by Mark Walsh
Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the … Read the whole story
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by Tyler Loechner
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
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by P.J. Bednarski
Amazon's Fire TV set-top invite users to name a title and actor, and, if Amazon Prime has it, it will display. But since the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More data of all sorts continues to pile on for TV shows. What it all means depends on: 1) The kind of network; 2) … Read the whole story