by Gavin O'Malley
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
by Wendy Davis
The Supreme Court on Tuesday expressed skepticism about the legality of online streaming service Aereo, but also appeared concerned that a ruling against the … Read the whole story
by Tyler Loechner
Yieldex --- a company that has spent the better part of a decade on the supply side of the equation by providing revenue management … Read the whole story
by Steve McClellan
Andree Ljutica is rejoining the firm to help expand its content creation capabilities and oversee design work at the New York shop. Sarah Block … Read the whole story
by Laurie Sullivan
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
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by Tyler Loechner
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
by Mark Walsh
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
COMMENTARY
by Dan Mosher
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable operators having the power to tell cable networks exactly what programming they should run on their networks? That would be a rare thing. … Read the whole story