While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
The Supreme Court on Tuesday expressed skepticism about the legality of online streaming service Aereo, but also appeared concerned that a ruling against the … Read the whole story
Yieldex --- a company that has spent the better part of a decade on the supply side of the equation by providing revenue management … Read the whole story
Andree Ljutica is rejoining the firm to help expand its content creation capabilities and oversee design work at the New York shop. Sarah Block … Read the whole story
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
Cable operators having the power to tell cable networks exactly what programming they should run on their networks? That would be a rare thing. … Read the whole story