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by Gavin O'Malley
Brands increasingly obsess over the smallest shifts in consumer perfection. Aiding their obsession, social-media monitoring firms are developing tools to help brands track every … Read the whole story
by Wayne Friedman
FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoors. The three-year pact will give MillerCoors "official beer" status on FX, FXX … Read the whole story
by Tyler Loechner
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
by Wendy Davis
In a victory for Gawker, a federal judge has dismissed Quentin Tarantino's lawsuit accusing the publisher of infringing his copyright by pointing people to … Read the whole story
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by Tyler Loechner
ReactX on Wednesday announced online publishers can now sell "high impact, custom" ads via real-time bidding (RTB). The company last month gave buyers the … Read the whole story
by Laurie Sullivan
British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing … Read the whole story
by Steve McClellan
The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story
by Larissa Faw
A new JWT Intelligence study has found that over half of Americans think brands that show LGBT couples in their ads are courting publicity, … Read the whole story
COMMENTARY
by Jeff Hirsch
As the market has become flooded with social media marketing solutions and providers, the ad industry is fast approaching the tipping point of inevitable … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting … Read the whole story