Brands increasingly obsess over the smallest shifts in consumer perfection. Aiding their obsession, social-media monitoring firms are developing tools to help brands track every … Read the whole story
FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoors. The three-year pact will give MillerCoors "official beer" status on FX, FXX … Read the whole story
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
In a victory for Gawker, a federal judge has dismissed Quentin Tarantino's lawsuit accusing the publisher of infringing his copyright by pointing people to … Read the whole story
ReactX on Wednesday announced online publishers can now sell "high impact, custom" ads via real-time bidding (RTB). The company last month gave buyers the … Read the whole story
British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing … Read the whole story
The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story
A new JWT Intelligence study has found that over half of Americans think brands that show LGBT couples in their ads are courting publicity, … Read the whole story
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As the market has become flooded with social media marketing solutions and providers, the ad industry is fast approaching the tipping point of inevitable … Read the whole story
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While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting … Read the whole story
