by Wendy Davis
Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the … Read the whole story
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by Gavin O'Malley
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
North American marketers on average use 7.5 different social tactics when reaching out to consumers. They range from Facebook update posts and brand pages, … Read the whole story
by Wayne Friedman
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quarter -- but soaring international advertising revenue gains. U.S. advertising revenues inched up … Read the whole story
by Steve McClellan
The WPP CEO received a total compensation boost of 70% to more than 29.8 million British Pounds in 2013, which is about $50.4 million … Read the whole story
by Tyler Loechner
TubeMogul, the programmatic video ad platform that recently filed for an IPO, has updated its S-1 filing. The updated S-1 includes data from Q1 … Read the whole story
by Laurie Sullivan
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
by Gavin O'Malley
Fun and rascally, vanishing pictures have helped Snapchat stand out in a market dominated by giants like Facebook and Apple. Snapchat is rolling out … Read the whole story
by Steve McClellan
Rupert Runewitsch came from UK digital agency, Holler, which was purchased by the Publicis Groupe in 2012. He will be responsible for helping shape … Read the whole story