Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
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How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
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North American marketers on average use 7.5 different social tactics when reaching out to consumers. They range from Facebook update posts and brand pages, … Read the whole story
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quarter -- but soaring international advertising revenue gains. U.S. advertising revenues inched up … Read the whole story
The WPP CEO received a total compensation boost of 70% to more than 29.8 million British Pounds in 2013, which is about $50.4 million … Read the whole story
TubeMogul, the programmatic video ad platform that recently filed for an IPO, has updated its S-1 filing. The updated S-1 includes data from Q1 … Read the whole story
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
Fun and rascally, vanishing pictures have helped Snapchat stand out in a market dominated by giants like Facebook and Apple. Snapchat is rolling out … Read the whole story
Rupert Runewitsch came from UK digital agency, Holler, which was purchased by the Publicis Groupe in 2012. He will be responsible for helping shape … Read the whole story
