Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
Facebook is asking a federal judge to immediately dismiss a large portion of a potential class-action lawsuit accusing the company of misrepresenting that users … Read the whole story
To make sure it remains an indispensable tool, Google released an updated version of the app for Android and iOS with a set of … Read the whole story
Trying to whip small businesses into shape, Facebook plans to host a five-city "boot camp" this summer. It will focus on various strategies -- … Read the whole story
WPP's MediaCom has named Jon Gittings to the newly created post of global business development strategy Officer. Gittings -- who is credited with helping … Read the whole story
The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video … Read the whole story