In its first acquisition, local search and advertising company YP in January bought Sense Networks to bolster its mobile ad-targeting capability. Now YP is … Read the whole story

AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story

Measurement company comScore has tentatively agreed to resolve a class-action lawsuit brought by panel members who say they didn't realize the full extent of … Read the whole story

In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story

The digital wallet market remains highly fragmented, and the technology is still years away from reaching mainstream adoption, despite interest among mobile users. That … Read the whole story

"Most of the [first-round of] tablets were high-end or at least high-priced. Now we're finding more value-priced tablets in the marketplace," Kirk Parsons, senior … Read the whole story

LoyalBlocks has created a self-service platform that enables small businesses to build their own loyalty programs and integrate beacons to direct message consumers in … Read the whole story

A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story

One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, they generally … Read the whole story