The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
In the news and entertainment categories, Facebook is well ahead of all other sources in referrals on mobile. The app ecosystem, the modes and … Read the whole story
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
As interactive video advertising has increasingly included platforms other than the desktop, the term "video-neutral" has been on the lips of more and more … Read the whole story
The Federal Trade Commission said Thursday that messaging service Snapchat agreed to settle charges that it duped users into believing their "snaps" -- photos … Read the whole story
Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled by smartphones. Read the whole story
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
Ok, we get it. Cell phones are so important to us now that many of us will backtrack up to 30 minutes to retrieve … Read the whole story
New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many … Read the whole story
Quentin Tarantino has withdrawn a lawsuit accusing Gawker of infringing his copyright by pointing people to a copy of a leaked script for "The … Read the whole story
Google's experimental version of its Chrome browser called Canary could have a serious flaw. The latest version of the new feature called Origin Chip … Read the whole story
With the summer travel season about to kick off in the U.S., bookings on smartphones and tablets are expected to pick up. A new … Read the whole story
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available … Read the whole story