by Steve McClellan
The largest proposed merger in Adland has been cancelled. Publicis Groupe and Omnicom today said they have terminated their estimated $35 billion merger by … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In one of yesterday's two daily e-blasts from The Drum, the self-proclaimed "UK's largest marketing website by unique views," there were back-to-back stories about … Read the whole story
by Laurie Sullivan
Infolinks has introduced an ad unit that gives publishers a new revenue stream. Tests demonstrate it produces higher engagement rates for advertisers without the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler's plan to allow Internet fast lanes is continuing to draw opposition from a broad array of Web companies, … Read the whole story
by Laurie Sullivan
Apple is reportedly on the verge of acquiring Beats Electronics for $3.2 billion, making it the company's biggest acquisition. The deal could also expand … Read the whole story
COMMENTARY
by Mark Walsh
In its quarterly report filed with the SEC Thursday, Yahoo stated that its Q1 mobile sales had doubled from a year ago, but were … Read the whole story
by Wendy Davis
In a partial victory for Facebook, a federal appellate panel said this week that the social networking service didn't violate the federal wiretap law … Read the whole story
by Gavin O'Malley
Despite declining demand, new research suggests that tablets have cemented their status as essential consumer gadgets to become highly portable, always-on entertainment hubs. According … Read the whole story
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by Steve McClellan
Or at least attempted consolidation. Pivotal Research Analyst Brian Wieser reports that Publicis Groupe will likely continue its hunt for greater scale, as will … Read the whole story
by Gavin O'Malley
Dove has been sending filtered photos of handwritten notes to individual fans on Instagram. (The preferred social platform for many brands, Instagram debuted its … Read the whole story
by Karlene Lukovitz
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactions during and after eating a Spicy Chicken Cool Ranch DLT, or SCCRDLT), … Read the whole story