Yelp on Tuesday launched a reservation service that would be free to participating restaurants, posing a potential threat to the paid reservation service of … Read the whole story
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
COMMENTARYA recent Millennial Media study on cross-platform consumer habits indicated that people now split their time about evenly between the PC and mobile alternatives. … Read the whole story
During a recent NewFront event, Hulu promised to triple its content marketing spend over the next year. To lead the effort, Hulu just poached … Read the whole story
Conductor has created a business framework and platform supporting Web Presence Management, a model that Seth Besmertnik, CEO and founder, calls the next generation … Read the whole story
Mobile ad targeting firm PlaceIQ on Tuesday announced a partnership with Tapad, a cross-screen marketing tech provider. The partnership allows PlaceIQ to expand from … Read the whole story
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
According to a new report from the 4As incentive compensation arrangements are not prevalent in most agency-client agreements and do not represent, a significant … Read the whole story
- COMMENTARY
Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on … Read the whole story
