by Mark Walsh
The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The … Read the whole story
by Laurie Sullivan
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
by Laurie Sullivan
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
by Aaron Baar
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story
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by Tyler Loechner
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story
by Tyler Loechner
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
by Tyler Loechner
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Jean as chief operating officer, a new position at the company. Jean was … Read the whole story
by Larissa Faw
According to literary legend, Ernest Hemingway was once challenged to write a short story in only six words. His apocryphal response: "For sale, baby … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Most user interactions with brands on social media are positive or neutral. Twitter is the platform with the most positive interactions, according to a … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
So the other shoe has finally dropped. Google recently announced that paid search has been made secure. Since marketers have also dealt with the … Read the whole story