The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The … Read the whole story
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Jean as chief operating officer, a new position at the company. Jean was … Read the whole story
According to literary legend, Ernest Hemingway was once challenged to write a short story in only six words. His apocryphal response: "For sale, baby … Read the whole story
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Most user interactions with brands on social media are positive or neutral. Twitter is the platform with the most positive interactions, according to a … Read the whole story
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So the other shoe has finally dropped. Google recently announced that paid search has been made secure. Since marketers have also dealt with the … Read the whole story
