The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story

MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. … Read the whole story

Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story

Path, Hipster and 12 other app developers can't shake a class-action lawsuit accusing them of violating consumers' privacy by uploading their address books. Consumers … Read the whole story

"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story

Twitter is exploring a number of ways to increase market share and give users more reason to hang around. According to reports, the social … Read the whole story

PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story

So-called phablets -- handheld devices with screens measuring diagonally between five and seven inches -- have gained increasing traction this year at the expense … Read the whole story

What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that … Read the whole story

When it comes to publishers, some may think of The New York Times as the father of native content. Meredith Kopit Levien, EVP of … Read the whole story