Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
Maxed out on user names and passwords, online consumers are remarkably receptive to social logins, like those offered by Facebook and Google. Yet social … Read the whole story
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed to make its disclosures more noticeable, the Better Business Bureau's National Advertising Division … Read the whole story
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
COMMENTARYConsumers may be getting the message but many don't want them. Not only do many consumers find text messages being sent to them to … Read the whole story
- COMMENTARY
Advertisers and publishers alike are embracing the concept of multiplatform video campaigns, and both face a major industry challenge: unified reporting across these myriad … Read the whole story
