by Mark Walsh
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
by Gavin O'Malley
Maxed out on user names and passwords, online consumers are remarkably receptive to social logins, like those offered by Facebook and Google. Yet social … Read the whole story
by Mark Walsh
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
by Wendy Davis
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed to make its disclosures more noticeable, the Better Business Bureau's National Advertising Division … Read the whole story
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by Tyler Loechner
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
by Laurie Sullivan
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
by Tyler Loechner
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers may be getting the message but many don't want them. Not only do many consumers find text messages being sent to them to … Read the whole story
COMMENTARY
by Jen Sargent
Advertisers and publishers alike are embracing the concept of multiplatform video campaigns, and both face a major industry challenge: unified reporting across these myriad … Read the whole story