by Laurie Sullivan
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
by Wendy Davis
The Federal Trade Commission is calling for new laws that would require online retailers and other "consumer-facing entities" to allow consumers to opt out … Read the whole story
by Steve McClellan
A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story
by Laurie Sullivan
Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story
by Steve McClellan
Havas shareholders will vote June 5 on whether to approve the company's executive compensation package for 2013, when CEO Yannick Bollore earned 570,000 euros, … Read the whole story
by Larissa Faw
The "Kind Vine" campaign works by enlisting Vine celebs to spread random acts of kindness through social media, and, in turn, inspiring everyone to … Read the whole story
by Tyler Loechner
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story
by Karl Greenberg
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experience Study around similarities and differences of various ethnic groups to get a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story