Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story

The Federal Trade Commission is calling for new laws that would require online retailers and other "consumer-facing entities" to allow consumers to opt out … Read the whole story

A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story

Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story

Havas shareholders will vote June 5 on whether to approve the company's executive compensation package for 2013, when CEO Yannick Bollore earned 570,000 euros, … Read the whole story

The "Kind Vine" campaign works by enlisting Vine celebs to spread random acts of kindness through social media, and, in turn, inspiring everyone to … Read the whole story

Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story

Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experience Study around similarities and differences of various ethnic groups to get a … Read the whole story