The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
Software developer Carrier IQ and a group of mobile phone manufacturers are seeking to pause proceedings in a privacy lawsuit while they appeal a … Read the whole story
Ad tech developer Adcade on Friday announced the appointment of Carrie Coffee as VP of sales and business development. Coffee will be responsible for … Read the whole story
The UK-based B-to-B shop is establishing its first U.S. beachhead this summer. While the agency is based in the UK nearly half of its … Read the whole story
- COMMENTARY
Years from now, with perhaps a diminished TV pilot season, might the upfront marketplace also be smaller? Kevin Reilly, outgoing chairman of Fox Entertainment, … Read the whole story
COMMENTARYSince word of Apple's $3 billion acquisition of Beats Electronics broke several weeks ago, the high-profile deal has been dissected, debated and hashed over … Read the whole story
