by Laurie Sullivan
Apple delivers on a new version of its Web browser Safari that aims to provide better performance and lower power drain on devices. The … Read the whole story
by Laurie Sullivan
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The transaction closed Monday. Read the whole story
by Wayne Friedman
Big family-friendly networks have something to cheer about when it comes to pursuing those family-friendly advertisers: viewers' trust. TV commercials on family-friendly networks were … Read the whole story
by Steve McClellan
Movement Strategy, with offices in New York and Boulder, CO, will focus on the conceptualization and creation of social branding and channel content that … Read the whole story
by Wendy Davis
Facebook wants a federal appeals court to uphold a $20 million settlement of a class-action lawsuit stemming from the sponsored stories' program. Facebook's papers … Read the whole story
by Tyler Loechner
The rise of Big Data and the promise of personalization hasn't stopped some in the industry from trying to make it even easier for … Read the whole story
by Mark Walsh
A human-rights advocacy group has launched an online petition calling on Facebook to block access to its services to Syrian President Bashar al-Assad in … Read the whole story
COMMENTARY
by Ronnie Lavi
The dominant metric in digital video is the almighty completion rate. If the viewer watched my 30 second ad to completion, the brand message … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
For almost a quarter of a century, we've advocated the wisdom of David B. Wolfe, author of "Serving the Ageless Market," "Ageless Marketing," "Firms … Read the whole story