by Laurie Sullivan
MediaMath has closed another round of funding -- $73.5 million -- with plans to expand globally and support international offices in the EMEA, APAC … Read the whole story
by Wendy Davis
comScore has agreed to pay $14 million to settle claims that it violated panel members' privacy by collecting a trove of data about them, … Read the whole story
by Mark Walsh
New research from Forrester finds that only 46% of eBusiness executives surveyed have used a third-party service for measuring mobile activity. The pace of … Read the whole story
by Laurie Sullivan
Sony Computer Entertainment America (SCEA) will use YouTube to stream live their E3 press conference to gaming fans around the world -- the one … Read the whole story
-
by Mark Walsh
Facebook is acquiring Pryte, a Finnish startup that makes it easier for people in emerging markets to access mobile applications inexpensively. Pryte's service allows … Read the whole story
by Gavin O'Malley
Hoping to fortify its position as the leading photo-sharing app, Instagram just expanded its filtering options to include brightness, contrast, saturation and "warmth." Users … Read the whole story
by Steve McClellan
Sabogal had been the global CEO of BPN, the IPG Mediabrands agency, since its launch in 2012. Now he will replace Steve Ridley, who … Read the whole story
by Tyler Loechner
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to … Read the whole story
by Laurie Sullivan
Forensiq has built lead and conversion fraud technology that has helped it to expand overseas. The advertising company, which works to eliminate display fraud, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks all love to blow their horns about how they want to be better and bigger. But there can be limits -- and realities. … Read the whole story
COMMENTARY
by Jeremy Ozen
ABC's announcement last month that it would be rolling out a programmatic video solution, aided by tools and data developed by Freewheel, was notable … Read the whole story