by Laurie Sullivan
Marketers may be spending more on mobile paid-search campaigns, but the ad market will continue to fragment as the money moves. This year brands … Read the whole story
by Gavin O'Malley
Broadening its ad base, Pinterest is testing a new program that lets individual users and small businesses pay to promote their pins. Promoted Pins … Read the whole story
by Laurie Sullivan
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and … Read the whole story
by Wendy Davis
The Better Business Bureau said on Thursday that a recent retargeting ad campaign for LifeLock didn't include the notice-and-choice icon -- the centerpiece of … Read the whole story
by Steve Smith
The 2014 World Cup is poised to set a new watermark in global mobile media engagement. A survey of fans worldwide shows that almost … Read the whole story
by Gavin O'Malley
Continuing to develop its native ad strategy, Twitter has agreed to buy Namo Media for an undisclosed sum. Twitter plans to add Namo's technology … Read the whole story
by Steve McClellan
In a bid to strengthen the McCann creative leadership team, the agency said Thursday that James Dawson-Hollis and Bill Wright are joining the shop … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lawyers can monitor the social media activity of prospective and impaneled jurors, according to a recent opinion from the American Bar Association, which addressed … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google has just surpassed Apple as the most valuable brand in the world. In diving deeper into this news, there are several angles one … Read the whole story