Klick Push is launching a platform that lets brands integrate music into banner ads or use tunes as a way to drive loyalty. The … Read the whole story
Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story
Path has lost a round in a mobile-spam lawsuit accusing it of sending consumers SMS messages inviting them to join the service. The complaint … Read the whole story
In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people to see the documentary "Fed Up," saying it "demonstrates beyond a shadow of … Read the whole story
The deal combines Haygarth's expertise in digital retail shopper and fast-moving consumer goods marketing with RAPP's globally-focused data insight, media and technology proficiency. Read the whole story
Because of Apple's huge customer base and knack for creating user-friendly products, the new HealthKit and HomeKit offerings hold the potential to broaden mainstream … Read the whole story
Coca-Cola, Pepsi and fast-food joints like McDonald's are under fire in Russia as a result of the economic sanctions the U.S. has imposed over … Read the whole story
Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
The global mobile gaming market is expected to generate $23.9 billion by 2016, yet misconceptions about mobile gamers abound. Many marketers assume mobile gamers … Read the whole story