Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores. The company said in an industry presentation … Read the whole story
The best on-air campaigns for TV program promotions aren't always with the TV broadcast networks -- and don't always have to have the most … Read the whole story
There aren't many platforms attempting to bridge mobile apps and the mobile Web -- but one start-up, Appwiz, is giving it a shot. The … Read the whole story
In her new role, Lam will be responsible for leading Razorfish New York's 50-plus person creative team that works across key client accounts, including … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen … Read the whole story
New shop Dallas-based 3Headed Monster will focus on integrating brand storytelling, design and technology, its founders say. As part of its emphasis on innovation, … Read the whole story
PubMatic, a supply-side platform (SSP), on Monday announced the appointment of Evan Simeone as vice president of programmatic direct, engineering. It's a new position … Read the whole story
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A just-released study from Videology finds that more than 90% of marketers buy online video ads the same way they buy TV -- via … Read the whole story
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SEM agencies can be pricey. The standard fee is based on the "percentage of spend" model, meaning the more you spend on SEM, the … Read the whole story
