by Wayne Friedman
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
by Laurie Sullivan
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after … Read the whole story
by Wendy Davis
LinkedIn users can proceed with a potential class-action lawsuit accusing the company of misappropriating their names by allegedly sending a series of email invitations … Read the whole story
by Steve McClellan
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
by Tyler Loechner
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
by Laurie Sullivan
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
COMMENTARY
by Skip Brand
All the Cannes Lions party invites are out, the juries are formed, and all that is left now is to announce the winners! Something … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With TV stations and cable/satellite/telco operators crying about being in the poorhouse these days, who is actually going out of business? Read the whole story