Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after … Read the whole story
LinkedIn users can proceed with a potential class-action lawsuit accusing the company of misappropriating their names by allegedly sending a series of email invitations … Read the whole story
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
All the Cannes Lions party invites are out, the juries are formed, and all that is left now is to announce the winners! Something … Read the whole story
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story
With TV stations and cable/satellite/telco operators crying about being in the poorhouse these days, who is actually going out of business? Read the whole story