Among the winning campaigns were "Mind Your Meds," developed for Partnership at Drugfree.org's Medicine Abuse Project and "Cancertweets," an initiative created for the League … Read the whole story
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
The latest update to Facebook's iPad app in the U.S. adds a Web-style sidebar and puts the focus squarely on gaming. Along with things … Read the whole story
The Exchange Lab, a London-based programmatic ad marketplace, on Monday announce a partnership with MediaMath, a demand-side platform (DSP). The partnership will see MediaMath's … Read the whole story
A coalition of Web companies is backing Spokeo in its privacy battle with a consumer who is suing the online data broker for allegedly … Read the whole story
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story
Supporting a general sense that Facebook is losing its connection with younger users, new research confirms a clear decline in usership among millennials. The … Read the whole story
Sizmek, a global ad management firm, on Monday announced the launch of Sizmek Vantage, an independent group of real-time bidding (RTB) specialists. The new … Read the whole story
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story