by Steve McClellan
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
by Laurie Sullivan
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Perhaps Mary Teresa Barra, CEO of General Motors since January, should just throw in the towel and recall every car GM has produced since … Read the whole story
by Laurie Sullivan
BrightTag has rebranded to Signal after acquiring the Chicago rival last month, but Joe Stanhope, senior vice president of marketing for the company, said … Read the whole story
by Wayne Friedman
While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story
by Wendy Davis
Twitter has been hit with a potential class-action lawsuit accusing it of violating an anti-spam law by sending texts messages to the wrong phone … Read the whole story
by Tyler Loechner
Less than one year after entering the mobile programmatic space, data platform and app analytics firm Apsalar wants out. The company announced its exit … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- You might not think that advertising creativity and astrophysics have a lot in common -- other than being in the same … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly … Read the whole story
COMMENTARY
by Rohit Vashisht
For all the buzz about native advertising, the term lacks a real definition. Related article links, promoted post advertising on social channels and even … Read the whole story