The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
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Perhaps Mary Teresa Barra, CEO of General Motors since January, should just throw in the towel and recall every car GM has produced since … Read the whole story
BrightTag has rebranded to Signal after acquiring the Chicago rival last month, but Joe Stanhope, senior vice president of marketing for the company, said … Read the whole story
While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story
Twitter has been hit with a potential class-action lawsuit accusing it of violating an anti-spam law by sending texts messages to the wrong phone … Read the whole story
Less than one year after entering the mobile programmatic space, data platform and app analytics firm Apsalar wants out. The company announced its exit … Read the whole story
CANNES, FRANCE -- You might not think that advertising creativity and astrophysics have a lot in common -- other than being in the same … Read the whole story
CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly … Read the whole story
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For all the buzz about native advertising, the term lacks a real definition. Related article links, promoted post advertising on social channels and even … Read the whole story
