Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to spur the company's broader mobile ad growth. The deal was made for … Read the whole story
A federal appellate court could soon decide whether the Federal Trade Commission can proceed with a lawsuit accusing Wyndham Hotels for failing to deploy … Read the whole story
Peter Hempel, CEO of DDB New York has been promoted to head a newly formed group that will oversee the flagship agency and a … Read the whole story
The preference in emerging markets was even stronger. Among consumers who were planning to buy a smartphone in India, 67% said they would prefer … Read the whole story
Brands have been experimenting with ways to integrate television advertising across channels into search engine marketing to capitalize on the real-time influence online offers. … Read the whole story
Millennials are digital and social, and when they shop it has nothing to do with a funnel. It's more like a funnel cake: vaguely … Read the whole story
Big TV content providers are not only seeing legal attacks from the likes of Aereo -- the company that sells individual "digital" antenna service … Read the whole story
From mobile phones and tablets to laptops and desktops, today's consumers are using an ever-increasing number of devices to access the Web, search for … Read the whole story
"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The … Read the whole story