by Wendy Davis
Siding with television broadcasters, the U.S. Supreme Court today ruled that the online video service Aereo infringes copyright by streaming live television programs to … Read the whole story
by Wayne Friedman
Modest broadcast price increases are estimated for the 2014-15 upfront advertising market -- a bit lower than for last year's upfront market. Broadcast networks … Read the whole story
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by Mark Walsh
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
by Gavin O'Malley
The bond between traditional TV networks and social platforms got a little tighter, this week. NBC's "Today" and Discovery's "Street Outlaws" each integrated their … Read the whole story
by Laurie Sullivan
Google showed off a series of devices running on Android software at its annual developers' conference Wednesday, demonstrating notifications and voice commands that David … Read the whole story
by Laurie Sullivan
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
by Mark Walsh
The consumer shift to mobile reached new milestones last month. Time spent on mobile apps in the U.S. accounted for the majority of time … Read the whole story
COMMENTARY
by Andy Lombard
We all know content strategy is the vehicle that drives marketing where it needs to go. But if you want the fastest, most powerful … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art … Read the whole story