by Wendy Davis
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
by Gavin O'Malley
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
by Mark Walsh
If it wasn't already clear before the keynote at its I/O developer conference, Google's mobile strategy might be called Android Everywhere. The Internet giant … Read the whole story
by Steve McClellan
The new shop called Roar, based in New York, will be led by former Zenith Strategy President Sean Reardon, who will report to both … Read the whole story
by Laurie Sullivan
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
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by Tyler Loechner
A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to "maintain or spend more" on … Read the whole story
by Sarah Mahoney
And NPD says kids are using them in 48% of those homes, up from 38%. And almost half of the parents included in the … Read the whole story
COMMENTARY
by Joe Marchese
We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is … Read the whole story
COMMENTARY
by Joe Hyrkin
Attention spans are shrinking, content has become bite-size, and brands must market for the snacking consumer. But there is still a home for long-form … Read the whole story