The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
If it wasn't already clear before the keynote at its I/O developer conference, Google's mobile strategy might be called Android Everywhere. The Internet giant … Read the whole story
The new shop called Roar, based in New York, will be led by former Zenith Strategy President Sean Reardon, who will report to both … Read the whole story
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to "maintain or spend more" on … Read the whole story
And NPD says kids are using them in 48% of those homes, up from 38%. And almost half of the parents included in the … Read the whole story
We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is … Read the whole story
Attention spans are shrinking, content has become bite-size, and brands must market for the snacking consumer. But there is still a home for long-form … Read the whole story