by Gavin O'Malley
Expanding its video advertising operations, Facebook has agreed to buy LiveRail, a video advertising supply-side platform (SSP). LiveRail helps publishers serve better video ads, … Read the whole story
by Karl Greenberg
The report, "Hyper Music Millennials - Marketing and Meaning," also says there's a downside: free things are undervalued. And Millennials are overwhelmed by the … Read the whole story
by Wendy Davis
The mobile social network Path wants to immediately appeal a recent decision allowing consumers to proceed with a lawsuit accusing it of sending unsolicited … Read the whole story
by Mark Walsh
Steep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise … Read the whole story
by Larissa Faw
Barton F. Graf 9000 is GoDaddy's new U.S. AOR. Both the domain registrar company and the agency are known for their quirky, offbeat sensibilities. … Read the whole story
by Laurie Sullivan
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Perhaps the appetite for video is boundless. Two new reports on video consumption suggest that consumers do indeed want video in many forms, judging … Read the whole story
COMMENTARY
by Timur Yarnall, Op-Ed Contributor
GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story