by Joe Mandese
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
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by Laurie Sullivan
Google's ongoing efforts to diversify its businesses that could generate a more consistent annual cash flow might do the company more harm than good … Read the whole story
by Mark Walsh
It's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of … Read the whole story
by Wendy Davis
DraftKings.com has agreed to permanently stop touting itself as the "industry leader" and No. 1 destination for fantasy sports, the Better Business Bureau's National … Read the whole story
by Aaron Baar
"The first Roku box was called the 'Netflix player,'" Parks Associates' Barbara Kraus tells "Marketing Daily." "There's a longstanding relationship with Netflix there, even … Read the whole story
by Laurie Sullivan
Microsoft within the coming months will release reporting speeds that enable marketers to receive feedback from campaigns in 30 minutes rather than four hours. … Read the whole story
by Gavin O'Malley
Brands hoping to connect with consumers on social media might consider mixing man's best friend with the heroism of first-responders. That's exactly how pet … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. On a similar note -- though … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
We've reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council's (MRC) gating period for transacting on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
MediaPost editor Joe Mandese wrote a fun piece about how he'd wish someone on ESPN could explain soccer's fine points to him. But I … Read the whole story