by Laurie Sullivan
adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story
by Gavin O'Malley
Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story
by Laurie Sullivan
A wave of devices with smart search features and voice assisted services continue to move more dollars into mobile search engines, apps and Web … Read the whole story
by Tyler Loechner
In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter … Read the whole story
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by Mark Walsh
Text messaging provider mBlox has announced a pair of acquisitions aimed at bolstering its positioning in the mobile messaging space. The company purchased Zoove, … Read the whole story
by Wendy Davis
Google has agreed to resolve a privacy dispute centered on Gmail ads with the last remaining plaintiff. The move comes around two months after … Read the whole story
by Larissa Faw
A new study from Rosetta Consulting concludes that it is more critical than ever for brands to deliver seamless experiences across channels using intelligence, … Read the whole story
by Steve McClellan
The purchase, a majority stake in the experiential firm EXP, was made through WPP subsidiary Scangroup Limited. The deal is subject to regulatory approvals. … Read the whole story
COMMENTARY
by Christopher Hansen
Now that advertising is driven by "big data," marketers are well aware that certain targeting segments can make a positive impact on their campaigns. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
We savor the irony when tech giants -- which only exist because of people's willingness to bare all (or at least babble ad nauseam) … Read the whole story