In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech … Read the whole story

Major media stocks have taken off today -- on the news of 21st Century Fox's surprised $80 billion cash and stock bid to buy … Read the whole story

Media buyers (or those not cool enough to get private demos) are getting their first look at The Scene -- Cond Nast Entertainment's ambitious … Read the whole story

The Online Publishers Association is supporting a controversial proposal to allow Internet service providers to enter into "commercially reasonable" deals with content companies for … Read the whole story

That's according to a new global study by Accenture and Havas Media RE:PURPOSE. However there are significant differences by region with many more consumers … Read the whole story

The Senate unanimously voted on Tuesday to allow consumers to unlock their cell phones so they can use the devices with a variety of … Read the whole story

Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story

In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter … Read the whole story

Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that for the first time since 2010, the company's serving its own mobile search … Read the whole story