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by Gavin O'Malley
Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the … Read the whole story
by Wayne Friedman
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. … Read the whole story
by Wayne Friedman
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
by Wendy Davis
A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to … Read the whole story
by Gavin O'Malley
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
by Tyler Loechner
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
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by Tyler Loechner
GroupM this week announced the appointment of Harvey Goldhersz as chief data officer and CEO of GroupM Analytics. The company also announced the appointment … Read the whole story
by Mark Walsh
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Are you ready for a world of virtual realities embedded with brands? Trust me - I'm not, either, but it seems ad world is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat … Read the whole story