Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the … Read the whole story
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. … Read the whole story
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to … Read the whole story
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
GroupM this week announced the appointment of Harvey Goldhersz as chief data officer and CEO of GroupM Analytics. The company also announced the appointment … Read the whole story
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
- COMMENTARY
Are you ready for a world of virtual realities embedded with brands? Trust me - I'm not, either, but it seems ad world is … Read the whole story
COMMENTARYPurple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat … Read the whole story
