by Laurie Sullivan
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro this week will announce new and expanded partnerships with several of its publisher partners, including Disney/ABC Television Group, Emmis … Read the whole story
by Mark Walsh
Yahoo is buying mobile local search startup Zofari. The company makes the Zofari City Guides app for iOS, Android and the mobile Web, offering … Read the whole story
by Wendy Davis
A federal judge has authorized Path to appeal a pro-consumer ruling in a battle over an unsolicited invitation to join the service. Path is … Read the whole story
by Steve McClellan
Nancy Hill, writing in a "Wall Street Journal" commentary, said that Adland can't attract top workforce talent -- at least partly because clients aren't … Read the whole story
by Gavin O'Malley
Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story
COMMENTARY
by Skip Brand
The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story
COMMENTARY
by Mark Walsh
Major brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at … Read the whole story