Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
Digital ad tech firm Centro this week will announce new and expanded partnerships with several of its publisher partners, including Disney/ABC Television Group, Emmis … Read the whole story
Yahoo is buying mobile local search startup Zofari. The company makes the Zofari City Guides app for iOS, Android and the mobile Web, offering … Read the whole story
A federal judge has authorized Path to appeal a pro-consumer ruling in a battle over an unsolicited invitation to join the service. Path is … Read the whole story
Nancy Hill, writing in a "Wall Street Journal" commentary, said that Adland can't attract top workforce talent -- at least partly because clients aren't … Read the whole story
Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story
- COMMENTARY
The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many … Read the whole story
COMMENTARYNo doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story
COMMENTARYMajor brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at … Read the whole story
