by Wayne Friedman
Growing TV-media measurement company Rentrak continues to add millions of TV set-top boxes it can access -- double its levels of three years ago. … Read the whole story
by Laurie Sullivan
Google will change the way it reports click-to-call data in AdWords API through reporting in mobile campaigns. The move, which takes effect in late … Read the whole story
by Gavin O'Malley
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire … Read the whole story
by Wendy Davis
Twitter, Yelp, Foodspotting and other app developers are asking a federal judge to dismiss a lawsuit accusing them of violating iPhone users' privacy by … Read the whole story
by Steve McClellan
Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston president, North America of its media investment arm Orion Capital. Preston previously worked at … Read the whole story
by Laurie Sullivan
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Citi, making the agency responsible for paid media and search engine optimization in … Read the whole story
COMMENTARY
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While the concept of content marketing has been around for decades, developments in the native advertising (or sponsored content) space have focused on standardization … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Travel is just one of the markets that technology has made more perfect. And when I say "perfect," I use the term in its … Read the whole story