by Tyler Loechner
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
by Laurie Sullivan
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
by Mark Walsh
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
by Laurie Sullivan
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow … Read the whole story
by Wendy Davis
Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted … Read the whole story
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by Gavin O'Malley
Twitter on Tuesday further expanded its ad network with the addition of 12 markets in Central and Eastern Europe, as well as Portugal. In … Read the whole story
by Laurie Sullivan
The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to "remain human" … Read the whole story
COMMENTARY
by Jen Sargent
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
COMMENTARY
by Jeff Hassemer
Are you in a bad relationship with your attribution model? There may be several issues at play here, from the cost of using more … Read the whole story