Google on Tuesday said it has acquired video and special-effects startup Zync Render to build on its video production and cloud-computing services. The acquisition … Read the whole story
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
Snapchat is said to be rounding up more capital at a valuation of $10 billion, but Alibaba Group Holding appears to be out of … Read the whole story
Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according … Read the whole story
The Ck one brand -- which celebrates its 20th anniversary this year -- already has a strong millennial following, which relies heavily on social … Read the whole story
Hulu says in new court papers that it's entitled to prevail in a lawsuit accusing the company of violating a federal privacy law by … Read the whole story
Eyeview, an online video ad platform, on Wednesday announced a partnership with LiveRamp, a data on-boarder. LiveRamp lets advertisers bring offline CRM data online … Read the whole story
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Marketers are keen to move deeper into cross-channel marketing, but they also want more from their campaigns. Namely, they want to better understand the … Read the whole story
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Spectator sports and social media are a natural pairing, and over the last year quite a few new social networks for sports fans have … Read the whole story
